How to Profit From Your Free Reprint Articles

Kalena Jordan

I came across a very clever tactic by an article author the other day. I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was. Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them. Let me explain:

Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis. His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines. Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts.

The first part of the article is circulated as a stand-alone free reprint article via traditional distribution methods. But at the end of the article and in his Author Resource Box, he adds a link to invite the reader to view "a continuation of the article" on his web site. The link is described as either part two of the first article, or a related article with more detailed information or a specific tutorial on how to implement what was discussed in part one.

Why does he do this? Because most people reading the first article will naturally click on the link leading to the next. Once they are at his web site, he has much more control over how the rest of the article/tutorial is presented. If the article is a tutorial about an aspect of web design or search engine marketing, it generally includes software recommendations that integrate his affiliate links. He also manages to weave in Google AdSense ads at convenient points between the article paragraphs. And of course, by the time readers arrive at his site, he has engaged the reader and gained enough of their trust for them to take his recommendations and click on his affiliate and AdSense links so he earns commission from them. Very clever, don't you think?

You too can use this tactic to profit from your own free reprint articles, by doing the following:

1) Write articles that solve a problem for the reader, like a "how to" article or a basic tutorial.

2) Write about hot or new topics in your industry that people are likely to be searching for.

3) Write the article in two or more segments and save the key instructions for part two.

4) Design a landing page for the later part/s of your article that naturally weaves in your affiliate links and/or AdSense ads.

5) Create a text link "hook" to the continuation of your article, (your landing page), from the bottom of part one.

6) Make sure the first part of your article is well-written and contains useful information as a stand-alone article. The key is to provide a relevant, interesting article with a link to another relevant, interesting article. No-one wants to read a poorly-disguised ad for your affiliate products.

7) Submit part one of your article to free distribution lists.

8) Observe the increased link popularity your site attains and the resulting increase in search engine traffic.

9) Enjoy the benefits and potential profits from your article marketing efforts!

Discuss this article in the Small Business Ideas forum.

Bookkeeping Business Advice: Put Value to Your Time with Zero Dollar Checks

By: Laurie O'Neil

In the last bookkeeping business advice article, we agreed that tracking your time with QuickBooks Timesheets or QuickBooks Pro Timer is the first step to becoming successful in your bookkeeping business. When you start tracking all of your daily time – and detailing what you did in the "note" section of the timesheet - it is easier to put value to your time.

In my own QuickBooks file, I set my own business mentoring company up as a customer with sub-accounts. Some of those sub-accounts are Marketing, Paid Time Off, Education, Administration Time, Letters/Contracts and Bookkeeping – to use when I work on my own company's bookkeeping. Breaking it out this way has helped me with my hiring process by calculating the administrative cost to run my company. It has helped me determine how many new clients I can take on, and the value of my unpaid time.

If you are an individual bookkeeper like many of my business mentoring clients, you can enable the timesheets in QuickBooks and use them to keep track of your time and run reports. If you have more than one person in the office, as in my firm, use the QuickBooks Time Tracker, which comes on your QuickBooks Installation CD.

So now what do you do with the information after it is entered? How many of you actually know what your profitability is per client? One of the common practices that I see as a bookkeeping business coach is bookkeeping service owners do not attach a value to their time. Most bookkeeping business owners are 'dba's or 'LLC's. As you know, owners of these types of business do not take paychecks, they take draws. So how do you put the value to your time?

Before we get started setting this up in QuickBooks, you need to think of how much money you want to make this year in your bookkeeping service business and break it down to an hourly rate. Then you want to set yourself up as a vendor in the list and set a rate and code in the item field for each service you provide. Next, link the expense side to a payroll account or an owner's wage account.

From this window in QuickBooks create a check and allow it to pull your time from your timesheets. If you notice that all the details post to the "item" tab, just keep in mind that we are not going to pay this entire amount.

Next click on the "expense" tab and post a negative dollar amount to the payroll account. Save and close the transaction. You have now put value to your time with a zero dollar check.

Now, when you run your 'Job Profitability Summary' you have actual cost for your time and you can see if your margins are within 70% of what you billed. If they are not, your pricing is not high enough. I tell my business mentoring clients to always keep in mind that 1/3 of cost goes to overhead, 1/3 of cost goes toward direct cost and the remainder 1/3 goes to the owner.

By using QuickBooks, bookkeeping service owners can put a value to their time, analyze their pricing and manage their time more efficiently.

Stay tuned. In the next bookkeeping business coaching article we will go over how to streamline your invoicing process by pulling data from your time records.

About The Author--Laurie O'Neil is the co-founder of The Bookkeeper's Referral Network Inc., the place where business meets great bookkeepers. To get your copy of a free special report, The 9 Disastrous Mistakes Most Freelance Bookkeeper's Make in Business (and How You Can Avoid Them!), visit www.bkpr-network.com

What Everybody Should Know About How To Master Google AdWords

Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.

Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages.

2. Create several ads within an ad group - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.

5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."

Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct."

Here's a comparison of weak and strong verbs:

Weak verbs Inform Reduce Indicate Modify Endeavor Desire

Strong Verbs tell, say cut show change try want

Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action.

6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense"

7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.

8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.

9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.

10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz:

This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.

Nickolie Greer Download a Free AdTracking Guide and to learn how Adtrackz will improve your http://www.squidoo.com/AdTrackZ-Review/ read my AdTrackz Review.

Create a Complete Article Marketing Campaign

Submitted By: M Wallace

Writing and distributing articles is the best way to direct traffic to your website. Many businesses both online and offline have turned to article marketing for a variety of reasons. They know that through marketing with articles they can prove their knowledge of the products or services they sell.

About 75 percent of consumers check online prices and store locations before they make a purchase. They read reviews and informational articles to get a better understanding of the products they shop for. You need to create a complete article marketing campaign that puts your articles in front of your target demographic.

The old saying "Information is Power" is truer now more than ever. The more information you can give about a product or service, the more likely you are to attract new customers. Businesses thrive on sales. Get your information in front of the people who need to see it and increase your website's conversion rate.

Hire a Ghostwriter for Articles

Ghostwriters are talented writers who specialize in one thing: creating the highest quality articles possible. They understand the importance of thorough research and sticking to the niche. Ghostwriters make it their business to know what search engines look for and proper keyword placement. They will create the best informational articles possible for your complete article marketing campaign.

Entrepreneurs and webmasters often hire a professional ghostwriter for articles. They may even hire more than one ghostwriter to get a broader variety of articles. They choose the articles they feel best represent their business and submit them to article directories for publication.

Choose to market using articles and you will see a noticeable increase in traffic to your website within 2 weeks. Article directories will publish each informational article and include a resource box that links to your business website. No additional sales information is contained within the article body itself.

The Article Distribution Process

A complete article marketing campaign includes distribution to several article publishers. Don't sell yourself or your product short by submitting your article to one or two publishers. Deep and wide publication to thousands of article directories is the ultimate goal.

Several article submission companies guarantee your article will be published to tens of thousands of websites. Sites that offer something so amazing are not without their price. Your marketing budget will determine the number of paid article submission companies you will hire.

Free article submission sites are also in abundance. Some paid sites offer a free version of their paid service; always keep an eye out for that if your budget is small. Keep in mind that it is your article and you have the right to publish it on any article directory. The options are virtually limitless!

The Grand Finale of Article Marketing

No article marketing campaign is complete without distribution. You could hire a ghostwriter to write the most informative article ever written, but it does no good if no one ever sees it. Make sure your article, website and business get the attention they deserve. Choose article distribution services that will help you achieve the most coverage for your website.

In short, article distribution helps direct consumers to the right website. Over the years, consumers have educated themselves on how to make intelligent purchases. They look for information from a variety of venues before heading out to buy something. Market using articles and create a complete article marketing campaign to direct more traffic to your website. You won't regret it.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=380101&ca=Marketing

Michele Wallace and the ghostwriting team at Twixal are dedicated to helping you achieve success with your article marketing campaign. Their competitive prices and expertise will go a long way in ensuring the success of your complete marketing campaign. Let your knowledge be known; no one has to know we typed it!

3 Tips on Marketing Your Small Business With Articles

Submitted By: M Wallace

Article marketing the most effective way to define yourself as an expert in your field and market your business. Understanding the basics of marketing with articles will help tremendously with your marketing campaign. A complete article marketing campaign includes more than sharing of information.

Quality content with a catchy title is only the beginning. You must know how to create a great author biography, often called an author resource box. Article submission and distribution will ensure a wide reach and deep, targeted placement in article directories. Getting your content circulating is important; getting it read by your target audience is even better.

Quality Content

Due to the power of the Internet, consumers never blindly purchase products or services. Your goal is to promote your business in a positive light and provide information to potential customers. Make your readers want to come back for more.

The article title should be a short, informative snippet that grabs your readers' attention. Keep your title around 65 letters. The purpose is to draw readers to the article out of curiosity or some other emotional response.

The article body needs to be short, simple and easy to scan. Don't make people hang on every word to get the full benefit of what they read. Article content needs to be at least 400 words but no more than 900 words. Very short articles are perceived as not nearly informative enough. On the other hand, very long articles require more time to read; time your reader could be spending making a purchase.

Content needs to be informative and concise. Don't fill your articles with a lot of fluff. Write each article like it is the one that will produce your next sale. Use perfect grammar and spelling to help cement your position as an expert in your field.

Catchy Author Resource Box

The author resource box is the last thing your readers will see. Make it something they will remember. Publisher limits and restrictions usually only allow 300 to 500 characters and some allow you to create links to your website. Use your author resources to provide an easily clickable link to your website's home page or even to a specific product or service.

Continuous Distribution

No proper article marketing strategy is complete without distribution to multiple article directories. Publishing to thousands of directories can be very time consuming but it doesn't have to be. Look for distribution services that submit your articles for you. Such services are not free, but they are worth the minimal cost.

Free article distribution is a great start if you're working with a startup and limited funds. The objective is to simply get your articles published and circulating. Make use of social networks, forums and blogs to help push your marketing campaign.

Not a Writer? That's OK!

In many cases, entrepreneurs are not necessarily the best writers for their own articles. It's perfectly OK to hire someone to write your articles for you. Provide the writer with potential topics and information you'd like included in the article. If you have a unique way of providing products or services via your business, make the writer aware of it. Each professionally written article should reflect who you are and how you do business.

Some entrepreneurs feel that the integrity of their business will be threatened if they hire a writer for articles. They worry that their expertise will not be taken seriously if they don’t write the content themselves. The best way to avoid letting the world know you didn't write it yourself is to hire a ghostwriter for articles.

Writing services are just that; writing services. They rely on the articles they provide as examples of their work. Ghostwriters pride themselves in providing quality content while ensuring their clients' anonymity.

Choose your writing service carefully. Ask for examples that prove the writer is worth your money. Writers may produce any type of article to prove their skill. A ghostwriter will provide an example that does not belong to one of their clients. For best results, look for a ghostwriter you can trust to help build a complete article marketing campaign.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=384319&ca=Marketing

• About M Wallace

Michele and the ghostwriting team at Twixal are dedicated to helping you achieve success with your complete article marketing campaign. Professional ghostwriters go the extra mile to provide you with impressively informative articles that establish you as a professional in your field.

Build Your Business With Reprint Article Content

Article directory sites are great resources of free article content for business owners to use to promote their company or product. The question is how should a small business owner best utilize this free content? The idea behind article directories is simple. Authors write articles and upload them to be used by other business owners with the provision that a resource box is included when the free article is reprinted or reused. The resource box is a mini-biography about the writer and often includes a link to the author's website. The author is allowing you to use his article in exchange for you promoting his business. Think of it as a very simple joint venture operation. You get the free content to establish your company and push your product or brand, and in exchange you include the author's information in your promotion.

One of the easiest ways to use free article content to promote your business is through a newsletter. A business owner can cut and paste articles into a preformatted template and have an instant newsletter. Add some ads about their own business and sales copy and the entrepreneur has a product ready to rush to their list. But if you don't have a list yet you can still use free article content by downloading one article and creating a flyer. A flyer is a very inexpensive promotional tool that ninety-nine percent of all businesses fail to use properly.

First a flyer is viewed as just a piece of paper and therefore has no value. But if the flyer as article content on one side that is informative, educational and fun, it suddenly has value. On one side, print the content from the article directory site and on the reverse side add your business information, including an incredible can't resist offer to join your mailing list. Or even better, use the flyer as a coupon so that you can track your marketing.

A flyer with free article content can be printed up on bright colorful paper and passed out at various locations with a separate offer on for each location to determine which gets a better response rate. You can combine and test offers with articles and when you find a winning combination, roll it out to a larger market. Best of all you can print fliers up quickly and cheaply so your marketing costs are low and the potential return on investment is enormous.

Article Source: http://www.articlesbase.com/small-business-articles/build-your-business-with-reprint-article-content-994332.html

Article Tags: free article content, article directory

Miami annual International Wine Fair

By: Catherine Gliddon

A very popular exhibition in Florida every year, the Annual Miami International Wine Fair is a three-day event which is held at Florida's largest venue, the Miami Beach Convention Centre. Miami Beach Convention Centre has been home to some large exhibitions and fairs and this event is popular both with novice wine lovers as well as connoisseurs of wine.

The Annual Miami International Wine Fair will, in its seventh year this year, showcases a huge variety of wines from around the world featuring some of the finest qualities of wine that are sure to leave guests impressed. Covering almost 65,000 square feet of exhibit space, the International Wine Fair is a grand event which will offer a chance to explore almost 1,200 choices of assorted wines collected from different corners of the world.

The Wine Fair can be easily accessed by its global exhibitors, sommeliers, connoisseurs and novice aficionados via the Miami International Airport (MIA). While the MIA is the United States' third largest International airport catering to over 35 million passengers annually, the Miami regions are also served by airports like the Kendall-Tamiami, Opa-Locka and the Fort Lauderdale- Hollywood International Airports, located in fair proximity to the venue.

With an efficient public transport system including the Metrorail, Tri-Rail, Metromover and local buses which operate throughout Miami with many stops near the Convention Centre, transportation in and around the city is not a matter of concern. Miami is not just a global city known for its rapid growth in various fields like art and commerce but is also a favourite tourist spot offering visitors a huge range of options when it comes to accommodation. For accommodation facilities, you an choose from affordable budget-friendly hotel rooms and guesthouses to luxurious and sophisticated five-star suites, Miami offers a whole range of options playing the perfect host to guests from around the world.

The Miami International Wine Fair provides both exhibitors as well as visitors with a huge platform where wine producers and distributors can promote their best quality drinks and wine lovers can revel in the variety of global tastes brought together only for their pleasure. The Fair gives distributors a chance to explore and build new markets as well as providing them an opportunity to have a direct relationship with customers.

The highlights of the Wine Fair are not just the comparative tastings of legendary wines from Spain and the rest of the world but also its VIP Buyers Program, a matchmaking event which brings together leading wine importers and buyers like Charmer Sunbelt and Southern Wine 8 Spirits with qualified hand-picked wineries from around the world, giving both an opportunity to meet their needs through the best available sources.

Article Source: http://www.new.citynewslive.com

Catherine writes about Exhibition Stands sales and Exhibitions News.

Refusing Clients

By: Tashword

When you run a small business, especially in the early days, you grab every client you can. But is that really the best tactic for your business?

Are there bad clients?

As much as most of us have faith in people, there are customers who will make your life difficult and may even cost you more than you earn.

Jackie asked me for a quote to prepare a product catalogue for her. As my quote was out of her budget I gave her a lower price to just prepare the text so she could do the formatting herself. I spent more time on this project than I had expected because Jackie questioned every little details and kept returning the text in tables.

Finally, the project was finished and Jackie complained that it wasn’t formatted and wouldn’t pay her bill. I later found out that Jackie did similar things with her web designer, only paying an invoice when she wanted something else done to her site.

I would love to say that Jackie is the only bad customer, but the reality is that most businesses will find their own Jackie over time.

Aren’t bad customers the price of doing business?

Bad customers don’t treat with you with respect and are the most likely to pay bills late. They are demanding and therefore take up more of your time than is reasonable of expected in your quote.

They won’t acknowledge any extras you do for them – they will take them for granted, basically, and probably won’t give you any word of mouth referrals later either.

Basically, these customers will use up your time and patience without paying for it.

Compare this to good customers who respect you and your time, and pay you promptly.

Your time and expertise are better spent on the good customers, for the sake of your profits and your enjoyment of doing business.

Choosing your customers

After a while, it is easier to spot those clients who may be difficult to deal with. It may be their tone of voice on the phone, the attention to detail before you even prepare a quote, the look they give you as they enter your shop or that they try to negotiate a special deal.

Once you have spotted a bad customer, what do you do about it?

Obviously it is important to be polite and use good customer service to everyone who contacts your business. But that doesn’t mean you have to accept every client nor accept any rudeness or abuse.

You need to have faith that you will attract other customers so that you don’t have to accept them all to make money. And you need to respect yourself and your staff enough to protect yourselves from clients who make work unpleasant.

How do I say no to a client?

Above all, stay polite and respectful when dealing with unpleasant customers. You can be form and refuse to listen to abuse, but do it politely.

You can just say “no, we can’t help you” or you can choose to give a reason.

Article Source: http://www.therepozitory.com.au

Tash Hughes is a professional writer and co-owner of www.savetimeonline.com.au, a unique showcase of Australian websites. Save Time Online is free to use and includes tips and links on various topics such as health, family, career, education, business, running web sites, house, garden, books and parenting.

Outsourcing in Recent Recession Time

By: Rickie Williams

Some of my ITance friends expressed their fear regarding to the impact of the recent economical recessions over Indian economy and particularly outsourcing industry. They have view of negative impacts but I posses some converse view as I believe that a recession is actually a great time to start a new venture. Take advantage of the lack of froth now, when talent is available, resources are cheap, and you can hear yourself. In fact whenever there's a downturn people outsource more, not less. Organizations want to take costs out wherever they can.

What happens to the host countries where outsourced work is going?

Such countries show the downing trends in growth of salary, cost of living, real estate prices etc. These all make cheaper the outsourcing services for offshore companies for instance from US, UK etc. Additionally Recent currency rate further elevate profit margin for offshore companies.

Fundamentally the outsource market is strong and it will not change due to this financial crisis. Western companies are started viewing India as a strategic place to not only outsource higher-value research work, product design etc, but also to sell their own products and services. In the long-term once the dust settles in the US financial market, Indian IT and BPO companies will be in good position to attract more outsource work from the US businesses.

Recent trends of Indian outsourcing industry suggests a strategic shift from low cost services to higher valued KPO like services. This kind of trend will continue and Indian outsourcing industry will add new dimensions to the outsourcing market.

Now a day Indian offshore software and web development companies shows their smartness in dealing the recent recessions. They kept their expenses as such and higher the working time of their staff, higher the quality of out put and reduce the out put time.

Among such high quality services offering companies Perception System is one. The portfolio of Perception System depicts a reliable out put with reasonable prices.