Build Your Business With Reprint Article Content

Article directory sites are great resources of free article content for business owners to use to promote their company or product. The question is how should a small business owner best utilize this free content? The idea behind article directories is simple. Authors write articles and upload them to be used by other business owners with the provision that a resource box is included when the free article is reprinted or reused. The resource box is a mini-biography about the writer and often includes a link to the author's website. The author is allowing you to use his article in exchange for you promoting his business. Think of it as a very simple joint venture operation. You get the free content to establish your company and push your product or brand, and in exchange you include the author's information in your promotion.

One of the easiest ways to use free article content to promote your business is through a newsletter. A business owner can cut and paste articles into a preformatted template and have an instant newsletter. Add some ads about their own business and sales copy and the entrepreneur has a product ready to rush to their list. But if you don't have a list yet you can still use free article content by downloading one article and creating a flyer. A flyer is a very inexpensive promotional tool that ninety-nine percent of all businesses fail to use properly.

First a flyer is viewed as just a piece of paper and therefore has no value. But if the flyer as article content on one side that is informative, educational and fun, it suddenly has value. On one side, print the content from the article directory site and on the reverse side add your business information, including an incredible can't resist offer to join your mailing list. Or even better, use the flyer as a coupon so that you can track your marketing.

A flyer with free article content can be printed up on bright colorful paper and passed out at various locations with a separate offer on for each location to determine which gets a better response rate. You can combine and test offers with articles and when you find a winning combination, roll it out to a larger market. Best of all you can print fliers up quickly and cheaply so your marketing costs are low and the potential return on investment is enormous.

Article Source: http://www.articlesbase.com/small-business-articles/build-your-business-with-reprint-article-content-994332.html

Article Tags: free article content, article directory